Archive | January, 2017

Vitality 2017 changes explained

VITALITY 2017 CHANGES EXPLAINED It’s easy to argue that reaching Gold status on Discovery’s Vitality rewards programme is more difficult than ever this year. And that’s a good thing. The theory of its “Shared-Value Insurance Model” is simple: incentives drive behaviour change through engagement which, in turn, makes people healthier (and that surplus value is […]

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